{"id":2372,"date":"2026-10-14T10:34:11","date_gmt":"2026-10-14T08:34:11","guid":{"rendered":"https:\/\/secot.cat\/?page_id=2372"},"modified":"2026-10-21T19:30:33","modified_gmt":"2026-10-21T17:30:33","slug":"plan-de-empresa","status":"publish","type":"page","link":"https:\/\/secot.cat\/es\/plan-de-empresa\/","title":{"rendered":"Plan de empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2372\" class=\"elementor elementor-2372 elementor-2371\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29552b0 e-flex e-con-boxed e-con e-parent\" data-id=\"29552b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3698cc8 e-con-full e-flex e-con e-child\" data-id=\"3698cc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec1313 elementor-widget elementor-widget-heading\" data-id=\"3ec1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Plan de empresa: hazlo con el acompa\u00f1amiento de un consultor s\u00e9nior<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d005a elementor-widget elementor-widget-text-editor\" data-id=\"f4d005a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un buen plan de empresa es la diferencia entre una idea y un proyecto que se sostiene. En SECOT te ayudamos a construirlo con el acompa\u00f1amiento gratuito de consultores s\u00e9nior voluntarios: profesionales que ya han dirigido empresas y que dedican su experiencia a emprendedores, aut\u00f3nomos y pymes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f9ad80 e-con-full e-flex e-con e-child\" data-id=\"1f9ad80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5207cd elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"d5207cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/customervoice.microsoft.com\/Pages\/ResponsePage.aspx?id=36HJwN5yz0WswOgG9wKXG6x0RWxh845PiiJxd_ZvBTlUQUlTWDZIR1AxWlRFOVQyVVVYNVA5Q0g2Ui4u\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita asesoramiento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a428f2 e-flex e-con-boxed e-con e-parent\" data-id=\"4a428f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ca576b e-con-full e-flex e-con e-child\" data-id=\"6ca576b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe986e elementor-widget elementor-widget-image\" data-id=\"3fe986e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/secot.cat\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2025-12-05-at-09.35.31-1024x768.jpeg\" class=\"attachment-large size-large wp-image-2390\" alt=\"Acto de SECOT Catalunya\" srcset=\"\/\/secot.cat\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2025-12-05-at-09.35.31-1024x768.jpeg 1024w, \/\/secot.cat\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2025-12-05-at-09.35.31-300x225.jpeg 300w, \/\/secot.cat\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2025-12-05-at-09.35.31-768x576.jpeg 768w, \/\/secot.cat\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2025-12-05-at-09.35.31-1536x1152.jpeg 1536w, \/\/secot.cat\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2025-12-05-at-09.35.31.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc49ffd e-con-full e-flex e-con e-child\" data-id=\"cc49ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f833e8d elementor-widget elementor-widget-heading\" data-id=\"f833e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">QU\u00c9 ES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a0b5b elementor-widget elementor-widget-heading\" data-id=\"73a0b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un plan de empresa y para qu\u00e9 sirve?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a71bb elementor-widget elementor-widget-text-editor\" data-id=\"c5a71bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Es el documento que describe tu negocio y demuestra que puede funcionar: qu\u00e9 ofreces, a qui\u00e9n, c\u00f3mo lo vender\u00e1s, qu\u00e9 necesitas para ponerlo en marcha y cu\u00e1ndo empezar\u00e1 a ser rentable. Sirve para tomar decisiones con criterio y para presentar el proyecto a bancos, inversores o programas de apoyo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6560d34 e-flex e-con-boxed e-con e-parent\" data-id=\"6560d34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-139799e e-con-full e-flex e-con e-child\" data-id=\"139799e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00950ef elementor-widget elementor-widget-heading\" data-id=\"00950ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LA ESTRUCTURA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b280534 elementor-widget elementor-widget-heading\" data-id=\"b280534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 partes tiene un plan de empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2d623 elementor-widget elementor-widget-text-editor\" data-id=\"ac2d623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Resumen ejecutivo:<\/strong> el proyecto en una p\u00e1gina.<\/li><li><strong>Producto o servicio y propuesta de valor:<\/strong> qu\u00e9 problema resuelves y por qu\u00e9 te elegir\u00e1n.<\/li><li><strong>Estudio de mercado:<\/strong> clientes, competencia y tama\u00f1o de la oportunidad.<\/li><li><strong>Plan de marketing y ventas:<\/strong> c\u00f3mo llegar\u00e1s a tus clientes.<\/li><li><strong>Plan de operaciones y equipo:<\/strong> c\u00f3mo funcionar\u00e1 el negocio en el d\u00eda a d\u00eda.<\/li><li><strong>Plan econ\u00f3mico-financiero:<\/strong> inversi\u00f3n inicial, previsi\u00f3n de ingresos y gastos, tesorer\u00eda y necesidades de financiaci\u00f3n.<\/li><li><strong>Viabilidad y riesgos:<\/strong> qu\u00e9 puede salir mal y c\u00f3mo lo afrontar\u00e1s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c078b3 e-con-full e-flex e-con e-child\" data-id=\"8c078b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6993ef0 elementor-widget elementor-widget-image\" data-id=\"6993ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/secot.cat\/wp-content\/uploads\/2026\/10\/Workspace-With-Charts-1024x721.webp\" class=\"attachment-large size-large wp-image-2387\" alt=\"An\u00e1lisis de datos y plan de negocio\" srcset=\"\/\/secot.cat\/wp-content\/uploads\/2026\/10\/Workspace-With-Charts-1024x721.webp 1024w, \/\/secot.cat\/wp-content\/uploads\/2026\/10\/Workspace-With-Charts-300x211.webp 300w, \/\/secot.cat\/wp-content\/uploads\/2026\/10\/Workspace-With-Charts-768x541.webp 768w, \/\/secot.cat\/wp-content\/uploads\/2026\/10\/Workspace-With-Charts.webp 1199w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec3dcbe e-flex e-con-boxed e-con e-parent\" data-id=\"ec3dcbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61bbef7 e-con-full e-flex e-con e-child\" data-id=\"61bbef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7963ef elementor-widget elementor-widget-image\" data-id=\"c7963ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"560\" src=\"https:\/\/secot.cat\/wp-content\/uploads\/2026\/10\/Professional-Discussion-1024x717.webp\" class=\"attachment-large size-large wp-image-2389\" alt=\"Consultor s\u00e9nior de SECOT asesorando a un empresario\" srcset=\"\/\/secot.cat\/wp-content\/uploads\/2026\/10\/Professional-Discussion-1024x717.webp 1024w, \/\/secot.cat\/wp-content\/uploads\/2026\/10\/Professional-Discussion-300x210.webp 300w, \/\/secot.cat\/wp-content\/uploads\/2026\/10\/Professional-Discussion-768x538.webp 768w, \/\/secot.cat\/wp-content\/uploads\/2026\/10\/Professional-Discussion.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c95df00 e-con-full e-flex e-con e-child\" data-id=\"c95df00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-febfb3b elementor-widget elementor-widget-heading\" data-id=\"febfb3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">C\u00d3MO TE AYUDAMOS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c08f4d elementor-widget elementor-widget-heading\" data-id=\"5c08f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo te ayuda SECOT a hacer tu plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f75f5f elementor-widget elementor-widget-text-editor\" data-id=\"5f75f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un consultor s\u00e9nior analiza tu caso y te acompa\u00f1a mientras elaboras el plan: revisa el modelo de negocio, contrasta las cifras, te ayuda a estudiar la viabilidad y a preparar la financiaci\u00f3n. No hacemos el plan por ti: te ayudamos a que sea s\u00f3lido y a que lo entiendas y lo defiendas.<\/p><ul><li>Asesoramiento personalizado y sin coste.<\/li><li>Consultores con experiencia real en direcci\u00f3n de empresas.<\/li><li>Si tu proyecto es una startup, tambi\u00e9n puedes participar en el Proyecto Pasarela de nuestro <a href=\"\/es\/start-ups\/\">acompa\u00f1amiento a startups<\/a>.<\/li><\/ul><p>Si quieres profundizar por tu cuenta, el cat\u00e1logo de <a href=\"\/es\/formacion\/\">formaci\u00f3n<\/a> incluye el curso <a href=\"\/es\/curso\/canvas-y-plan-de-empresa-en-6-pasos\/\">Canvas y plan de empresa en 6 pasos<\/a> y cursos sobre plan financiero y plan de marketing. M\u00e1s informaci\u00f3n en el <a href=\"\/es\/asesoria\/\">asesoramiento de empresas de SECOT<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4a923f e-flex e-con-boxed e-con e-parent\" data-id=\"c4a923f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0098651 elementor-widget elementor-widget-text-editor\" data-id=\"0098651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consultores s\u00e9nior voluntarios \u00b7 asesoramiento gratuito<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90a3d35 e-flex e-con-boxed e-con e-parent\" data-id=\"90a3d35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a89919 elementor-widget elementor-widget-button\" data-id=\"8a89919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/secot.cat\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicita tu asesoramiento<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2372","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/pages\/2372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/comments?post=2372"}],"version-history":[{"count":1,"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/pages\/2372\/revisions"}],"predecessor-version":[{"id":2373,"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/pages\/2372\/revisions\/2373"}],"wp:attachment":[{"href":"https:\/\/secot.cat\/es\/wp-json\/wp\/v2\/media?parent=2372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}